YouTube Tests Shorts Bonuses and Expands Shopping Analytics
YouTube is testing Shorts and affiliate bonuses while expanding Shopping analytics. See the reported terms and practical changes for publishing teams.
Read articleFARYEN BLOG / SOCIAL ANALYTICS
Social Analytics
Read social performance with context and turn available data into better decisions.
A Social Measurement Framework Built Around Business Goals
Connect business goals to social metrics with a focused framework for clear definitions, useful decisions, and honest reporting across accounts.
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How to Compare Social Performance Without False Equivalence
Learn how to accurately compare cross-platform social performance by standardising your metric documentation instead of forcing data into generic formulas.
Read articleRead social analytics with context, not just charts
A number becomes useful when it answers a question. Here is a calmer way to review what your social content is doing.
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